#VALUE PERCEPTION DEFINITION TV#

And as such, its brand is Apple’s most valuable asset. The Apple brand is the reason you literally couldn’t pay many Apple customers to use any other product.įor this reason, Apple’s brand is the company’s ultimate competitive advantage. The forward-thinking, seamless experience of the Apple brand has become an inextricable part of the identities of a legion of devoted followers.Įverything you need to know about rebranding your business-and avoiding costly mistakes. Apple’s brand may be intangible but that doesn’t mean it isn’t the single most valuable thing that Apple owns.Īs we learned in the previous section, Apple’s brand is how the company is perceived by those who experience it. They live in the minds of everyone who experiences them: employees, investors, the media, and, perhaps most importantly, customers.īrands are business tools that drive measurable ROI. You can’t hold it or hear it or even touch it. It turns out the Apple brand isn’t any “thing” in the classical sense of the word. It’s admittedly pretty cool marketing and advertising, but still.Įven Apple’s name and logo don’t encompass what we mean when we talk about the Apple brand.

#VALUE PERCEPTION DEFINITION TV#

Those are the products Apple manufactures.Īnd it isn’t slick TV ads or dramatically staged presentations or chicly minimalist storefronts. It isn’t computers and phones and other cool stuff we can’t live without. We’re pretty big fans of Apple around here, so we’ll go with that.

Much more than just a name or a logo, a brand is the recognizable feeling these assets evoke. Only by understanding brands and branding can you put these powerful tools to work for the growth of your business.Ī brand is the way a product, company, or individual is perceived by those who experience it. In what follows, we’ll bring clarity to the concept by exploring questions and topics including: “Brand” is one of those words that everyone in business and marketing uses, but not everyone actually understands. Ah, the fundamental question at the heart of it all: just what is a brand, anyway?

Value perception definition